Okay, ever since my return from Japan. I have crazy over Japanese food and the Japanese culture. MUJI is like wonderland for me now and I am always on the prowl for Japanese Designer labels.
In fact, I bought 2 pieces from Comme Des Garcon. What is CDG? Well, it is french for 'like boys' and the pieces are designed by Rei Kawakubo (the sensei of Junya Watanabe, a popular rather Japanese designer in Europe according to Vogue).
The Comme Des Garcon label has so many diffusion labels that labeling them would be a daunting albeit necessary task, so I'd just name a few.
Comme Des Garcon (the Japanese pronounces Garcon, Gar-soh-n, as Gar-roo-soh-n)
the mainline
PLAY CDG and BLACK CDG.
(I bought the long sleeved striped tee and the tee with a gigantic heart, the only difference is that my heart had blue eyes!)
PLAY (the famed heart) is a more accessible range. The clothes are less loud (imagine boys in skirts, yeah that is the mainline) and kinder on the wallet. It's funny how in Japan, one cannot try on the tees at the shop but one can try on other apparels. While I was in the CDG in Shinsaibashi, Osaka, there was a cube whereby PLAY was 'housed' in. I could not enter the cube and only the workers get to enter the cube. CDG is truly a quirky little brand.
BLACK is the cheapest range. It is a Guerilla shop. As the name suggests, it exists outside the mainline and is only temporal. CDG has this habit of setting up Guerilla shops that last for a couple of months to 1 year and then it closes down. BLACK will only exist for as long as this recession exists. It therefore aims to help people spend to save the economy. What an idea Rei!
image: http://thisislavie.com/wp-content/uploads/2008/08/comme-des-garcons-play-1.jpg