Fonts.

Fonts do play an important role. Have a nice font, people get drawn to reading what you have to say. Have a terrible font, your message might just fail.

I was reading my friend's blog a few minutes ago and realised that he made a mistake in naming a restaurant. Well, I don't blame him because the font the restaurant uses for their logo confuses people. The 'L' in the restaurant, Lerk Thai, looks like a 'J'. My friend hence thought it as 'Jerk Thai'. So the moral of the story is, USE A PROPER FONT.